Essay on Australian Wine - 829 Words

Wine it is a fundamental component of many Australian’s day to day life, being closely related with both business and pleasure. Whether it be a quiet drink on a Friday night to a career in wine manufacturing, wine affects the lives of many daily. Not only does wine affect the individuals of Australia, it forms a lucrative industry, employing 28000 people in both winemaking and grape growing (2006 Census of Australia), with Australia being ranked consistently as one of the top ten wine producers in the world. Wine production is a growing industry, with exports totalling $2.87 billion in 2006-2007 an increase of 4.4 percent over the previous year. Annually, Australia produces 1.4 billion litres of wine (Australian Government, 2010).†¦show more content†¦Fermentation is a process that has two distinct phases, these being; primary and secondary fermentation. Primary fermentation focuses on the addition of yeast to crushed grapes. The yeasts multiply, via asexual repr oduction, enabling the sugars found in grapes; glucose and fructose, to convert into ethanol and carbon dioxide (author unknown, 2005), as seen below: Glucose ïÆ'   Ethanol + Carbon Dioxide + Energy C6H12O6 ïÆ'   2CH3CH2OH + 2CO2 + Energy Figure 2: equation for the fermentation process Author Unknown, 2010 Therefore the greater the amount of sugar added to the grape juice (before fermentation), the greater the alcohol content at the end of the process. The carbon dioxide produced is released into the atmosphere, whereas the ethanol is harnessed into the mixture. After the wine has undergone primary fermentation, secondary fermentation begins. During secondary fermentation, the wine is sealed into an air-tight container, prohibiting the entry of any new sources of oxygen. This stage of fermentation occurs much more slowly and allows the wine to further improve its general flavour and aroma. This allows yeast to concentrate on fermenting over reproducing as oxygen is no longer available. The yeasts will stop fermenting, once the alcohol content of the wine reaches a concentration of fourteen percent. This is because the yeasts can no longer survive inShow MoreRelatedAustralian Wine Industry1768 Words   |  8 Pagesinterest for premium wines. As Australia’s economy continues to boom some industries have taken a major hit over the last decade including Australia’s wine industry even though it continues to produce some of the best wines in the world. The report will look into the history of Australian wine and look at where t hings have gone wrong. The reports key findings will reveal a relatively unknown winery in the town of Orange, called Belgravia that produces some outstanding wines. The results that haveRead MoreAustralian Wine Industry4525 Words   |  19 PagesRim growth. This means a number of opportunities exist for wine industry with the increasing affluence of Asian consumers and the maturation of income and time rich 1950s Baby Boomers generation. In addition, this trend is enforced by a global economy with increasing free trade, international business collaboration, strategic alliances and a global currency. Geographically Australia is well placed to capitalise on the Asian boom and wine meets the Asian demand for Western style products. As forRead MoreThe Australian Wine Industry2715 Words   |  11 Pagesinterest in the Australian Wine Industry goes back four generations. Owner Patrick McGuigan the first of four generations to enter the wine industry was a dairy farmer by trade. Percy McGuigan s career was spent at Penfolds. Prior to retirement in 1968 Percy purchased Dalwood estate and renamed it Wyndham Estate. Two years later he sold it to his son Brian McGuigan. Brian McGuigan has been involved in the wine industry for over thirty five years. He developed Wyndham Estate Wine Company inRead MoreEssay on Industry Analysis Report the Australian Wine Industry1947 Words   |  8 PagesINDUSTRY ANALYSIS REPORT THE AUSTRALIAN WINE INDUSTRY ‘The Boutique Producer’ by 4 students (anonymous) Executive Summary This report provides an overview of the Australian Wine Industry using Porter’s Five Forces industry analysis framework and seeks to provide recommendations based on the impact of the forces for a start up boutique producer. Through the use of Porters framework and the application of economic theory, the report will provide detailed insight into theRead MoreAustralian Wine Case Study738 Words   |  3 PagesTaylor wines is a family owned Australian premium winery that has been the best named winery in San Francisco and in the New York international wine competitions. Since they established they have bagged many critical acclaims including many international awards with the recent 19 gold medals with the 22 wines in San Francisco and their Jaraman Shiraz which hah been named shiraz of the year recently at the New York wine competition. The total awards sum up to about 3800 medals, 47 trophies, 418 goldRead MoreAustralian Wine Industry Report5993 Words   |  24 Pages------------------------------------------------- ------------------------------------------------- Global and International Business Contexts Australian Wine Industry Report Word court: 2690 TABLE OF CONTENTS Chapters 1. Introduction 1.1 Company background and brand concept 1.2 Importance of Diversity and cultural different between European Australia 1.3 Develop a model and factors of buying behavior between European Australia 2. Porter’s National Diamond model 2.1 FactorRead MoreWine Strategic Plan Essay3117 Words   |  13 PagesI. Executive summary The quality and reputation of wellington wine have a key role to play in strengthening wellington wine’s brand promise of being a vibrant and welcoming place that celebrates the good things in life. Wellington wines core brand attribute of being Australia’s home of exceptional wine and produce, complements other core brand attributes of un spoilt nature at close proximity, enterprising tradition of creativity and innovation, and a beautiful city and festival spirit. Read MorePestle Analysis: Brazil Wine Industry2157 Words   |  9 PagesANALYSIS MANAGEMENT 100 – ASSESSMENT 1 1. INTRODUCTION The purpose of this report is to provide Penfolds Winery all the information needed by the company to expand its business interests into Brazilian wine market. The data will be gathered through extensive research of the Brazilian wine market and an internal analysis of Penfolds winery to discover the what the company has and what it needs to have in order for the Brazilian enterprise to be successful. The recommendation will be based on aRead MoreGlobal Wine War Essay1738 Words   |  7 Pagesdominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop? Where were they vulnerable? By the Christian era, wine became part of the liturgical services and monasteries planted vines and built wineries and the European nobility began planting vineyards as a symbol of prestige, competing in quality of wine they serve on their table, i.e. start of premium wine market. French wine producers became the dominant competitor asRead MoreOrigin Of The Wine Equalisation Tax1354 Words   |  6 PagesIntroduction Wine production is a major industry in Australia that is vital to the nation’s economy. In Australia, wine is subject to two taxes. Wine is subject to the Goods and Services Tax as well as the Wine Equalisation Tax. The Wine Equalisation tax is a values-based tax that is placed on all wine that is consumed in Australia (Wine Equalisation Tax, 2015). It applies to all grape wine and grape wine products that have a minimum alcoholic volume of 1.15% (Wine Equalisation Tax, 2015). Furthermore