Digital Fashion Marketing Essay Example | Topics and Well Written Essays - 2000 words

Digital Fashion Marketing - Essay Example The essay "Digital Fashion Marketing" concerns the marketing in fashion. This paper intends to consider brands from four diverse web searches or profiles. The profiles include Burberry (multi-channel retailer), pure player (Asos), Debenhams (department store) and mail order (Very). The study involves assessing of business models and associated service marketing of brands. In addition, the shopping quality and experience is used in the assessment criterion. The multichannel retailer (Burberry) is a sharp focus on the client, product that were unruffled but yet the spirit of the Britannic, traditional brands and digital marketing pressed the envelope and formed a basis of inspiration to other luxury brands consequently adjusting to 21st century demands. Due to the competitive nature of online selling Burberry has embraced a maturity business model, which has significantly distinguished its digital marketing from other brands (OKONKWO, 2007). This study reveals that, this model provides a customer centered methodical and proven approach. The digital shopping experience of Burberry allows the consumers or customers to pre order at the finish of each show. This gives the brand an advantage over other brands in terms of sales. However, the stole march experienced on copycats seems to mock its looks consequently reducing the prices. Burberry’s search, usability and service experience is fantastic and friendly due to the refined web site with animations and new features, which make consumers to trench coats.custom-make their own iconic trench coats (KEILLOR, 2007). It is imperative to note that, the implementation of mobile optimized site for Android platforms and iPhone increased sales by creating an additional platform for clients to make purchases. It is imperative to note that, Burberry received an excellent overall rating due to its dedicated investment into customer experience founded in digital technologies (KEILLOR, 2007). Burberry was rated at 4 of 5 In corporation of the latest technologies with impeccably consistent brand look across all the channels as well as presenting stylish personalized options made Burberry fulfill all of its central omni-channel initiatives. Burberry uses wire transfer as a common method of payment; however, it appreciates payment through cheques and purchase orders. The shopping quality of Burberry in terms of pricing and delivery is friendly. Burberry compares prices offered by other brands in the same category. This study establishes that Burberry offers the lowest prices on its brands (KEILLOR, 2007). In terms of delivery, any orders made by clients are delivered within twelve hours and this contributes immensely to its steadfastness in terms of efficiency and expansiveness. The pure player (Asos) is the UK’s largest online-fashion and beauty store. Asos sells both branded fashion products and its own range of clothes. Asos’s business model provides potential customers with individual ca twalk model videos of clothing items. In addition, it runs a fashion blog containing articles that relates to celebrities and entertainment. This strategy has immensely contributed to the increased sales and expansiveness of the brands. The ASOS Fashion Finder makes search and usability in Asos simpler. This site allows clients to build and share outfits from preferred brands (KEILLOR,

Concept note Essay Example | Topics and Well Written Essays - 1000 words

Concept note - Essay Example It is in directive to achieve responsibilities. ‘Alvin Toffler’ first interpreted the word ‘Adhocracy’ in the year 1970 (Mintzberg & McHugh, pp. 160-197, 1985). The origin of the term adhocracy demonstrates that it specifically defines to explain the flexible dealing with daily changing objectives and motives. Nowadays, in the modern culture, these types of operational systems can be under implementation in the firms having high-risk rates to survive and among the blue-collar organizations, and in those organizations that plan to short-term projects or developed on a temporary basis. Similarly, if the organization persists to develop its structure permanently and is aware of the future risks then it has to maintain its bureaucratic structure to fight with the long term business deals. It also helps to maintain the company’s good will and repute in professional market. This term clearly contradicts to the term bureaucracy that refers to set of defined rules and set hierarchy in accomplishing organizational goals (Thatchenkery, pp. 67-74, 2010). It is a method of supple and casual organization and administration instead of unbending bureaucracy. Adhocracy (Dolan, pp. 33-50, 2010) later on revised in some common literature and in governmental pomposity to define a kind of unsystematic answer by politicians to developing issues, generally focused around American fiscal policy and in foreign policy development, unanimously that resembles Lind bloom’s "muddling through" metaphor (Thatchenkery, pp. 67-74, 2010) than a flexible, but determined organizational strategy. In other words, Adhocracy is simply a flat structure organization that does not follow any hierarchy (Dolan, pp. 33-50, 2010). The norms and regulations of such an organization rely upon a typical non-bureaucratic chunk of ideas. Selective decentralization is a specific characteristic of adhocracy that means a focus of control for decision-making. This phenomenon ex ist in functional divisions within the organization for example the decentralization of the pool system in some organizations taking place of centralized culture and also hierarchical system that majorly defines the outlines for responsibilities in the respective areas that helps in capturing errors and biases more easily. In the adhocracy, the business is proficient of rearranging its own structure including vigorously altering the work ?ow, shifting accountabilities and adjusting to changing environments (Aart & Wielinga, pp. 567-599, 2004). Adhocracies are the organizations and systems with a very beautiful concept in which a system operates in a non-hierarchical structure and has no uniform procedures for dealing with daily problems, is low in reinforcement and prearranges a momentary life. The variance between an adhocracy and the dual intent of bureaucracies is that there is a lack of typical job description definition and no classi?cation of programmed circumstances in adhocr acy. Simultaneously, professional bureaucracy and machine bureaucracy (Baum, pp. 29-43, 1987) is an older shape of Adhocracy, when adhocracy takes a growing form, it may lead to these two possible compositions. Machine Bureaucracy (Huber, pp. 50-67, 2006) is an obvious in its rigid observance to the important individualities of Weberian style bureaucracy. It is a preferred model in a constant atmosphere with routinized procedures. In any case, workers within an adhocracy will have to ?nd innovative keys to